Frequently Asked Questions
How much should a Bangalore startup budget for marketing pre-Series A?
Most pre-seed to seed startups we work with start at ₹7,999–₹25,000/month focused on one or two channels, usually SEO foundation plus either paid acquisition or content. Post-seed and Series A startups scaling their GTM typically move to ₹25,000–₹75,000/month across three or more channels.
We have almost no marketing budget. What should we prioritise first?
SEO foundation and a focused LinkedIn or founder-brand presence — both compound over time and cost primarily your team’s time rather than ad spend. Paid acquisition becomes the fastest lever once you have proven unit economics worth protecting with spend.
Do you offer startup-specific pricing or equity deals?
We don’t take equity, but we do offer month-to-month contracts with no lock-in specifically because startup priorities shift fast — you’re never stuck paying for a strategy that no longer fits your current stage.
How fast can we launch a go-to-market campaign?
A focused GTM sprint — ICP definition, channel selection, and first campaigns live — typically takes 2–3 weeks from kickoff, since startups move faster through approvals than larger organisations.
What metrics do you report on for startups?
CAC, LTV, MRR growth, and channel-level ROI — the metrics investors actually ask about at your next board meeting or fundraise, not vanity metrics like impressions or followers.