Frequently Asked Questions
How many backlinks do I actually need?
There’s no universal number. What matters is relevance and authority relative to your competitors, not raw count. We benchmark your referring domains against your top 3–5 competitors, then set a realistic 6–12 month target based on that gap, not an arbitrary industry average.
Is link building still safe after Google’s recent algorithm updates?
Yes, when done through genuine editorial outreach and digital PR rather than paid links, link farms, or PBNs. Google’s guidance has always targeted manipulative link schemes, not earned, relevant links. That’s the only kind we build.
How long does it take to see ranking movement from new backlinks?
Typically 60–120 days per batch of links. Google needs to discover, crawl, and factor the new links into its ranking calculations. Link building is a compounding, long-term investment, not a quick fix.
Can you guarantee a specific domain authority score?
No reputable agency can guarantee a specific DA/DR number. These are third-party metrics that Google doesn’t control, and they don’t directly determine rankings. We report on DA as a directional indicator, but focus mainly on organic traffic and ranking movement as the real success measures.
What if my site already has toxic or spammy backlinks?
We run a toxic link audit first. We identify genuinely harmful domains (low-DA links aren’t automatically toxic), and file a disavow request with Google Search Console where warranted. Over-disavowing can waste effort, so we’re conservative about what actually needs removal.