Frequently Asked Questions
Why is Shopify SEO harder than SEO on other platforms?
Shopify auto-generates duplicate URLs across /collections/ and /products/ paths. It also limits direct schema and robots.txt control compared to WordPress, and many themes ship with unnecessary render-blocking scripts. These platform-specific quirks need Shopify-specific fixes, not generic SEO advice.
Can I do Shopify SEO myself without an agency?
Basic on-page work, like titles, descriptions, and alt text, is manageable in-house. Technical fixes, like canonical handling, app bloat removal, and structured data, usually need developer-level Liquid knowledge. This is where most store owners get stuck, and where we typically add the most value.
Will adding SEO apps slow down my Shopify store?
Some do, significantly. We audit your installed apps first, and often find 3–5 redundant or heavy apps. These can be removed or replaced with lighter alternatives before we add anything new, since store speed itself is a ranking factor.
How much organic traffic growth can I expect?
Results vary by competition and starting point, but Shopify stores with prior zero SEO investment typically see 40–80% organic traffic growth within 6 months of a full technical and content overhaul.
Do you work with Shopify Plus stores?
Yes. Shopify Plus stores with larger catalogues need extra attention to crawl budget and category architecture. We scope this separately from standard Shopify plans during the initial audit.