Frequently Asked Questions
How much traffic do I need before CRO makes sense?
Structured A/B testing needs enough traffic to reach statistical significance. Generally, that means 1,000+ monthly visitors to a page for meaningful results in a reasonable time. Below that, we focus on heuristic-based fixes, like form friction, message clarity, and trust signals, rather than formal split tests.
How long does a typical CRO test run?
2–4 weeks per test, depending on traffic volume, to reach statistical significance. We run one clear hypothesis at a time on high-traffic pages. Testing multiple variables at once just muddies the results.
What conversion rate improvement is realistic?
This varies by starting point and industry. But most first-round CRO engagements on previously untested pages see a 15–35% relative improvement in conversion rate, typically within the first two to three test cycles.
Do I need a CRO specialist, or can my ads team just guess at improvements?
Guessing without data usually produces mixed or negative results. Intuition about what visitors want is often wrong. Structured research, like heatmaps and session recordings, before testing consistently beats ad-hoc changes.
Does CRO work alongside SEO, or does it require different traffic?
CRO applies to whatever traffic already lands on your site, no matter the source. It's the natural complement to SEO and paid media. It helps you get more value from traffic you're already paying for or working to earn.