Frequently Asked Questions
How is ecommerce SEO different from regular SEO?
Ecommerce SEO optimises product and category pages at scale. It deals with duplicate content from filters and variants, and focuses on buyer-intent long-tail keywords rather than a handful of high-volume terms. This is a very different technical and content approach than a standard business website.
How long until product pages start ranking?
New product pages typically take 60–120 days to gain meaningful organic visibility. Category pages with strong internal linking and content usually rank faster, often within 60–90 days.
Can you fix duplicate content issues from my store's filtering system?
Yes. Canonical tag implementation, faceted navigation rules, and pagination handling are core parts of our technical ecommerce SEO audit. These are usually the single biggest quick win we find on stores with 100+ SKUs.
Do you optimise for Google Shopping as well as organic search?
We optimise product structured data and feeds so they support both organic Merchant Center listings and paid Shopping/PMax campaigns. Both channels share the same underlying product data.
What size stores do you typically work with?
From under 50 SKUs to several thousand. The strategy differs by scale. Smaller catalogues focus on individual product optimisation, while larger ones need template-level and category-architecture fixes to move the needle efficiently.