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Reviewed by Shridhar G, Founder & CEO, Digikartz · Updated August 30, 2026
Are you wasting money on ads without seeing results? We’re a Bangalore-based performance marketing agency that audits, rebuilds, and manages campaigns for local businesses and startups. Our average client sees a 40% reduction in cost-per-lead within 90 days.
Performance marketing is a data-driven approach where every rupee you spend is tracked and tied to a measurable outcome — a click, a lead, a sale, or a subscription. Unlike brand marketing, which builds awareness over months, performance marketing delivers results you can see in your dashboard on day one. It includes Google Ads, Meta Ads (Facebook and Instagram), programmatic display advertising, affiliate marketing, and conversion rate optimisation (CRO). The key differentiator is accountability: you know exactly which campaigns, ad sets, and creatives are generating revenue and which are burning budget.
Search, Shopping, Performance Max, and YouTube campaigns managed by certified Google specialists. We begin with a thorough audit of your current account — identifying wasted spend from broad-match keywords, missing negative keyword lists, poor Quality Scores, and underperforming ad copies. After a 2-week restructure, clients typically see a 25-40% reduction in cost-per-click while maintaining or improving lead volume. We manage Google Ads for businesses spending Rs 30,000-10,00,000/month on the platform.
Full-funnel Meta campaigns — prospecting, retargeting, and retention — with creative testing built in from day one. India’s 600M+ social media users make Meta Ads the highest-reach paid channel for B2C businesses. We manage campaign structure (CBO vs ABO), audience strategy (interest, lookalike, custom), and creative rotation (static image, carousel, Reel, video), with weekly performance reviews. Our B2C clients in Bangalore average a cost-per-lead of Rs 180-650 via Meta, compared to the Rs 400-1,200 industry average.
Reach your ideal audience across premium inventory — news sites, apps, OTT platforms — using real-time bidding, first-party audience data, and brand-safe placements. Programmatic is particularly effective for reaching decision-makers who have abandoned your site (site retargeting) or researching competitors (contextual and keyword targeting). We use DV360 and trade desk integrations for clients spending Rs 2L+/month on programmatic.
More traffic means nothing without conversions. Our CRO work focuses on landing page design, form optimisation, headline and CTA A/B testing, and funnel drop-off analysis using heatmaps and session recordings. A 1% improvement in conversion rate can double your effective ROAS without increasing ad spend. We run structured 4-week CRO sprints with a minimum of 3 A/B tests per sprint.
LinkedIn Ads are the most precise B2B targeting tool available in India — you can reach CFOs at companies with 200-500 employees in specific industries in Bangalore. More expensive than Meta (CPL Rs 1,500-6,000) but delivers higher-quality leads that convert at 2-4x the rate of social leads. We manage LinkedIn Lead Gen Forms, Sponsored Content, and InMail campaigns for B2B clients in IT services, SaaS, consulting, and manufacturing.
We layer Google’s Smart Bidding and Performance Max AI models with our own first-party conversion data (calls, WhatsApp clicks, form quality scores) so machine-learning bidding optimises for genuinely qualified leads, not just cheap clicks. This typically compounds CPL reductions on top of manual account restructuring.
Before hiring any performance marketing agency, understand what realistic results look like in your industry. These are average benchmarks from Digikartz-managed campaigns in Bangalore:
| Industry | Channel | Avg CPL (Rs) | Avg ROAS |
|---|---|---|---|
| Real Estate | Google Ads | Rs 800-2,500 | 4-8x |
| EdTech / Coaching | Meta Ads | Rs 200-600 | 3-6x |
| IT Services / SaaS | LinkedIn Ads | Rs 2,000-5,000 | 5-12x |
| Healthcare / Clinics | Google Ads | Rs 300-900 | 6-10x |
| E-commerce | Meta + Google | Rs 150-500 | 3-5x ROAS |
| Local Services | Google Search | Rs 200-700 | 5-9x |
Management fees are separate from ad spend, which goes directly to Google, Meta, or LinkedIn. All packages are month-to-month with no lock-in contract.
| Package | Management Fee | Recommended Min. Ad Spend | Best For |
|---|---|---|---|
| Starter | Rs 15,000-25,000/month | Rs 30,000/month | Single-channel Google Ads or Meta Ads, one location |
| Growth | Rs 25,000-40,000/month | Rs 50,000-1,00,000/month | Two to three channels (Google + Meta, or + LinkedIn), CRO included |
| Scale | Rs 40,000-60,000/month | Rs 1,00,000+/month | Multi-channel programmatic + LinkedIn B2B + AI bid optimisation |
Every package includes full ad account access, GA4 and platform conversion tracking setup, a live performance dashboard, and monthly strategy calls. View our full transparent pricing packages →
Week 1-2: Audit and strategy. We audit your existing ad accounts (or conduct competitor research if you’re starting fresh), identify the biggest waste and opportunity, and build a 90-day performance plan with channel allocation, budget recommendations, and KPI targets.
Week 3-4: Build and launch. Campaign structure setup, audience building, creative brief and production, landing page recommendations, conversion tracking setup (GA4 + platform pixels), and campaign launch.
Month 2: Optimise. Daily bid management, weekly A/B test reviews, audience expansion and pruning, creative refresh, and negative keyword management. This is where the biggest CPL reductions happen.
Month 3+: Scale. Once we’ve found winning combinations (audience + creative + offer), we scale spend on what works and systematically cut what doesn’t. Monthly strategy calls with campaign roadmaps for the next 30 days.
We work with e-commerce brands, SaaS startups, real estate developers, healthcare providers, EdTech companies, IT services firms, and local service businesses (salons, clinics, coaching centres, restaurants) across Bangalore and the rest of Karnataka. Our campaigns have generated leads in 40+ industries over 5 years, so we understand the competitive landscape, seasonal patterns, and audience behaviour specific to the Bangalore market.
Fifo Networks, Koramangala was spending Rs 80,000/month on Google Ads and generating just 18-22 leads/month at a cost-per-lead too high to scale profitably. Our performance marketing team restructured the account, cut wasted spend on broad-match keywords, and built dedicated landing pages. Within 90 days: lead volume grew to 38-45/month on the same budget, and cost-per-lead fell by 40%. Read the full case study →
Performance marketing has two cost components: agency management fees and ad spend. Management fees at Digikartz range from Rs 15,000-60,000/month depending on number of platforms and campaign complexity. Ad spend goes directly to Google, Meta, or LinkedIn — we recommend a minimum of Rs 30,000/month to generate enough data for proper optimisation. Total investment for most Bangalore SMEs: Rs 50,000-1,50,000/month (management + ad spend combined). View our transparent pricing packages for exact figures.
Google Search campaigns generate clicks on day 1 and leads within the first week. However, meaningful optimisation data takes 2-4 weeks to accumulate. Full campaign optimisation — where you’re confident in what works and what doesn’t — takes 60-90 days. Meta Ads campaigns need 7-10 days for the algorithm to exit the learning phase before performance stabilises. We set realistic 30/60/90-day targets in the initial strategy so you know what to expect at each milestone.
Performance marketing focuses on measurable, short-to-medium-term outcomes: clicks, leads, sales, and ROAS. Every rupee is tracked against a result. Brand marketing builds long-term awareness, recognition, and trust — the effects are real but harder to attribute to a specific spend. For most Bangalore SMEs, the right answer is 80% performance (Google Ads, Meta Ads) + 20% brand (SEO, content, PR) in the first 2 years, gradually shifting toward brand as organic channels mature.
The answer depends on your buyer’s intent. If your customers actively search for your service (“plumber in Bangalore”, “CA firm in Koramangala”), Google Search Ads are best — you capture intent at the moment it exists. If you need to create awareness for a product people don’t know they need yet (a new app, a lifestyle product, an event), Meta Ads are better for building top-of-funnel interest at lower CPMs. Most clients benefit from running both channels with different budget allocations.
Ask for full access to your ad accounts and check: (1) Is the account structure clean — few campaigns with tight ad groups, or a messy sprawl of overlapping audiences? (2) Are there negative keyword lists being maintained? (3) Is conversion tracking firing correctly in GA4? (4) Is CPL trending down over 3 months? (5) Is the agency proactively sharing insights or just sending reports? If any answer is no, it’s worth getting a second opinion. Digikartz offers free account audits with no obligation.
A performance marketing agency plans, builds, and manages paid channels — Google Ads, Meta Ads, LinkedIn Ads, and programmatic — with every rupee tracked against a measurable outcome like a lead or sale. In Bangalore specifically, this also means understanding local competition density, seasonal demand shifts, and neighbourhood-level targeting for businesses that serve a specific catchment area within the city.
Ask for full ad account access (not just reports), a clean campaign structure with maintained negative keyword lists, working GA4 conversion tracking, and month-to-month terms. Certified specialists (Google Premier Partner, Meta Blueprint) are a useful signal but not a substitute for checking these fundamentals directly in the account.
Digikartz recommends a minimum of Rs 30,000/month in ad spend, separate from the agency management fee, so the algorithm and reporting have enough data volume to optimise meaningfully. Below this threshold, campaigns often lack the statistical significance needed to draw reliable conclusions.
Yes — most Bangalore SMEs run Google Ads and Meta Ads together, adding LinkedIn Ads for B2B lead generation and programmatic once budgets scale past roughly Rs 2L/month. A single agency managing all channels typically produces better cross-channel attribution than splitting channels across multiple vendors.
Digikartz does not require lock-in contracts on any package. This is worth confirming with any agency you evaluate, since annual contracts with early-termination penalties are common in this market.