How Digikartz Reduced Cost-Per-Lead by 40% for Fifo Networks in 90 Days
Fifo Networks, a Koramangala-based B2B SaaS company, was spending ₹80,000/month on Google Ads and generating 18–22 leads/month. Within 90 days, Digikartz delivered 38–45 leads/month at 40% lower CPL — same budget, better results.
The Client
Fifo Networks — B2B SaaS, Koramangala, Bangalore. Target: operations and IT decision-makers at 100–1,000 employee companies. Monthly budget: ₹80,000. Goal: demo bookings from decision-makers.
The Problem
The audit found four critical issues: 70% broad-match keywords burning spend on irrelevant queries; fewer than 20 negative keywords after 8 months; average Quality Score 4/10 (paying 30–50% above fair CPC); and all ads pointing to homepage (78% bounce rate) instead of a dedicated landing page.
The Strategy
Weeks 1–2: Rebuilt campaign structure with tightly themed ad groups; converted all keywords to exact/phrase match; added 312 negative keywords in week 1. Weeks 2–3: Rewrote all RSAs with keyword in Headline 1, benefit in Headline 2, CTA in Headline 3; added 4 extension types. Weeks 3–4: Built dedicated landing page — navigation removed, 2-field form above fold, testimonial and 3 client logos, message-matched headline; load time reduced from 4.2s to 1.8s. Month 2: Switched to Target CPA bidding after 30+ conversions; reduced target CPA 10% every 2 weeks.
Results
| Metric | Before | After 90 Days |
|---|---|---|
| Monthly Leads | 18–22 | 38–45 |
| Cost Per Lead | ₹3,800 | ₹2,280 |
| Avg. Quality Score | 4/10 | 7/10 |
| Landing Page Conv. Rate | 1.4% | 4.2% |
“We’d been running Google Ads for 8 months without a clear strategy. Digikartz restructured everything and within 3 months we were getting double the leads at a much lower cost.”
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