How Digikartz Roughly Doubled Google Ads Leads for Fifo Networks on the Same Budget
Fifo Networks, a Bangalore B2B IT services company, was spending ₹80,000/month on Google Ads and generating 18–22 leads a month. On the same ₹80,000/month budget, leads grew to 38–45 a month within about 90 days, and cost per lead fell substantially.
The Client
Fifo Networks — a Bangalore B2B IT services company. Target: operations and IT decision-makers at 100–1,000 employee companies. Monthly budget: ₹80,000. Goal: demo bookings from decision-makers.
The Problem
The audit found four critical issues: 70% broad-match keywords burning spend on irrelevant queries; fewer than 20 negative keywords after 8 months; average Quality Score 4/10 (paying 30–50% above fair CPC); and all ads pointing to homepage (78% bounce rate) instead of a dedicated landing page.
The Strategy
Weeks 1–2: Rebuilt campaign structure with tightly themed ad groups; converted all keywords to exact/phrase match; added 312 negative keywords in week 1. Weeks 2–3: Rewrote all RSAs with keyword in Headline 1, benefit in Headline 2, CTA in Headline 3; added 4 extension types. Weeks 3–4: Built dedicated landing page — navigation removed, 2-field form above fold, testimonial and 3 client logos, message-matched headline; load time reduced from 4.2s to 1.8s. Month 2: Switched to Target CPA bidding after 30+ conversions; reduced target CPA 10% every 2 weeks.
Results
| Metric | Before | After 90 Days |
|---|---|---|
| Monthly Leads | 18–22 | 38–45 |
| Monthly Google Ads Budget | ₹80,000 | ₹80,000 (unchanged) |
How the cost per lead changed: with the budget unchanged at ₹80,000/month, cost per lead before was about ₹80,000 ÷ 18–22 leads ≈ ₹3,600–4,400, and after about 90 days about ₹80,000 ÷ 38–45 leads ≈ ₹1,800–2,100 — so cost per lead roughly halved. These are simple budget-divided-by-leads estimates, not figures from a separate CPL report.
“We’d been running Google Ads for 8 months without a clear strategy. Digikartz restructured everything and within 3 months we were getting double the leads at a much lower cost.”
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